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The DAA Political Ad Icon: Help Every Digital and Mobile Political Ad for Statewide and Federal Office Provide Real-Time Disclosures for Voter Transparency

Big Idea: The same fervor and framework that helped us deliver real-time, on-demand privacy notices for online interest-based advertising trillions of times can do the same for digital political ads – to deliver campaign disclosures to voters effectively

NEW YORK -- September 14, 2022 -- Amid this 2022 Election – with primaries among states having just completed – the Digital Advertising Alliance has undertaken program enhancements in our Political Ads Program, which I’d like to share with you here.

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