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The DAA Political Ad Icon: Help Every Digital and Mobile Political Ad for Statewide and Federal Office Provide Real-Time Disclosures for Voter Transparency

Big Idea: The same fervor and framework that helped us deliver real-time, on-demand privacy notices for online interest-based advertising trillions of times can do the same for digital political ads – to deliver campaign disclosures to voters effectively

NEW YORK -- September 14, 2022 -- Amid this 2022 Election – with primaries among states having just completed – the Digital Advertising Alliance has undertaken program enhancements in our Political Ads Program, which I’d like to share with you here.

DAA Announces Enforcement Deadline for 'Political Ad' Guidelines and Transparency Icon

Guidelines Take Effect November 1; Enforcement Starts January 1, 2020 by Council of Better Business Bureaus (CBBB) and Association of National Advertisers (ANA)

NEW YORK – June 4, 2019 – The Digital Advertising Alliance (DAA) today announced the timeline for enforcement of its new transparency guidelines for political advertisers, including use of the “Political Ad” icon. The new guidelines will become effective on November 1, 2019, and enforcement of compliance will begin on January 1, 2020.

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