Get Started: 3 Ways to Deliver Political Ad Transparency

Pricing Structure

The Political Ad Icon

There is no licensing fee but entities must complete the form on this page. Licensing the Political Ad icon is mandatory in order to participate in the optional Political Ads platform.

Three Ways to Display the Icon

AdMarker

(Not actual size: The actual size of each of these images is governed by the DAA Political Ad Icon & Ad Marker Creative Guidelines.)

 

The Political Ads Platform (Beta)

The DAA Political Ads platform provides mechanisms for you to satisfy various regulations and transparency programs for digital political advertising. Our goal is to help you adhere to requirements, meet ethics obligations, and provide transparency to voters.

New platform participants will receive a welcome kit with an introductory letter about how to create an account and start adding their disclosures. A dedicated Account Manager is available for ongoing support, especially for adding surveys into the information overlay that ad viewers see and to receive custom visual reporting.

Icon files, implementation guidelines, and all advanced features are included within the platform’s annual subscription fee.

PRICING

Use of the program’s platform is priced on a low-cost CPM cost structure, which is based on each.  See current pricing.

Approved Provider

The Program has chosen an Approved Provider of compliance services for companies who use the Political Ad Icon. This Approved Providers' Assurance Platform has been endorsed and approved – but are not required to use – as a method for providing evidence of compliance. Currently, the following single company is an Approved Provider of compliance services for the Self-Regulatory Principles of Transparency & Accountability to Political Advertising:

Please visit TrustArc for more information about how this Approved Provider can help your company comply with the Principles in a simple and cost-effective manner.

 

  1. License the Political Ad Icon – This is free, subject to a licensing agreement.
  2. Participate on the Political Ads Platform (USA). This is a turnkey solution to enable vital disclosures are delivered on each and every digital and mobile political ad.
  3. Participate in the Canada version of the platform. We make it easy to do by alerting our Canada partners at Digital Advertising Alliance of Canada.

Use this form to get started on any or all of these three options.

The Political Ad icon serves as an immediate, simple, and intuitive tool for people to get information about the political ads covered by the Self-Regulatory Principles of Transparency & Accountability to Political Advertising. Under the DAA’s PoliticalAds Program, the Political Ad icon and/or wording should be used to provide clear, meaningful, and prominent notice that an ad is an express advocacy political advertisement for the election or defeat of a candidate for federal or certain statewide elected office.

Entities participating in the program may use the Political Ad Icon and the approved wording to represent adherence to DAA's Self-Regulatory Principles of Transparency & Accountability to Political Advertising. They may also elect to participate on the Political Ads platform – a turnkey program to enable such transparency, with the added benefit of advanced reporting, mapping, survey and registry capabilities.

What Will Happen Next

After submitting this form, upon review and qualification, you will receive an agreement where you will self-certify that your business is adhering to the DAA Principles of Transparency & Accountability to Political Advertising. Delivery and use of the creative guidelines as well as the icon and ad marker assets, and access to the Political Ads platform, is contingent upon the execution of this license agreement.

All fields are required.

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DAA Political Ads Program Licensing and Pricing

Political Ad Icon Licensing and Political Ads Program Pricing are based on your role in the advertising ecosystem.

  • Are you a single candidate or organization that runs digital ads?
  • Are you an agency or media provider with numerous political advertiser clients?
  • Are you an ad tech or publisher that builds an in-house solution for transparency?
  • Are you a DSP that can enable compliance via an API-delivered solution?

Pricing For American Clients (USD) | Political Ad Icon License Only

Subject to Licensing Agreement
Organization Type Icon Licensing Fee
Single candidate or organization, Company with multiple clients (DSP, agency, consultant, etc.); Company with multiple clients (DSP, agency, consultant, etc.); Company, platform or publisher that integrates with API solution $0

Pricing For American Clients (USD) | Political Ads Platform

Subject to Licensing Agreement and Platform Addendum
Organization Type Icon Licensing Fee Program Registration Subscription Fee CPM Usage Fee* (Billed Monthly or by Campaign by Participant’s Choice)
Single candidate or organization $0 $250 annually (includes onboarding training for staff, subsequent training as needed) $.25 CPM
Company with multiple clients (DSP, agency, consultant, etc.) $0 $500 annually (includes onboarding training for staff, subsequent training as needed)

$150 annually for Registry services**
$.25 CPM
Company, platform or publisher that builds an in-house solution $0 Please alert us to your in-house solution enabling Political Ad icon and disclosure delivery. A review fee may apply, and a Licensing Agreement is required. Does Not Apply
Company, platform or publisher that integrates with API solution $0 $2500 annually (includes 2 hours of onboarding training for staff, subsequent training as needed), additional hours: $2500 (2-10 hours); Contact us if additional hours are needed – a free assessment is provided.

$500 annually for Registry services
Contact Us for Highly Favorable Pricing

*CPM usage fees can be billed by the campaign or on a monthly basis. This can be specified at the time of program registration, or subsequent to the initial invoice. The usage CPM for campaigns includes the tech that displays the icon inside your ads and builds the pop-up window with additional information to voters on a dedicated transparency page.

The platform also features survey capabilities and custom icon impression maps. Mapping services support in the DAA Political Ads Program is based on a minimum 1 million impression count per campaign at no extra charge. An a la carte charge can be arranged for impression counts of less than 1 million.

**Ad Registry usage is charged on an annual basis: $250 annually (for agencies and consultants) and $500 annually (platforms and publishers). (Some states require registries to be maintained for at least five years.) Additional hosting charges may apply if total usage exceeds 4 gigabytes a month.

USA: Contact trent@aboutads.info or chet@aboutads.info for details.

DAA Political Ads Program Licensing and Pricing

Political Ad Icon Licensing and Political Ads Program Pricing are based on your role in the advertising ecosystem.

  • Are you a single candidate or organization that runs digital ads?
  • Are you an agency or media provider with numerous political advertiser clients?
  • Are you an ad tech or publisher that builds an in-house solution for transparency?
  • Are you a DSP that can enable compliance via an API-delivered solution?

Pricing For American Clients (USD) | Political Ad Icon License Only

Subject to Licensing Agreement
Organization Type Icon Licensing Fee
Single candidate or organization, Company with multiple clients (DSP, agency, consultant, etc.); Company with multiple clients (DSP, agency, consultant, etc.); Company, platform or publisher that integrates with API solution $0

Pricing For American Clients (USD) | Political Ads Platform

USA: Contact trent@aboutads.info or chet@aboutads.info for details.

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