Pricing Structure
The Political Ad Icon
There is no licensing fee but entities must complete the form on this page. Licensing the Political Ad icon is mandatory in order to participate in the optional Political Ads platform.
Five Ways to Display the Political Ad Logo and Marker in the US

(Not actual size: The actual size of each of these images is governed by the DAA Political Ad Icon & Ad Marker Creative Guidelines.)
The Political Ads Platform (Beta)
The DAA Political Ads platform provides mechanisms for you to satisfy various regulations and transparency programs for digital political advertising. Our goal is to help you adhere to requirements, meet ethics obligations, and provide transparency to voters.
New platform participants will receive a welcome kit with an introductory letter about how to create an account and start adding their disclosures. A dedicated Account Manager is available for ongoing support, especially for adding surveys into the information overlay that ad viewers see and to receive custom visual reporting.
Icon files, implementation guidelines, and all advanced features are included within the platform’s annual subscription fee.
PRICING
Use of the program’s platform is priced on a low-cost CPM cost structure, which is based on each. See current pricing.
Approved Provider
The Program has chosen an Approved Provider of compliance services for companies who use the Political Ad Icon. This Approved Providers' Assurance Platform has been endorsed and approved – but are not required to use – as a method for providing evidence of compliance. Currently, the following single company is an Approved Provider of compliance services for the Self-Regulatory Principles of Transparency & Accountability to Political Advertising:
Please visit TrustArc for more information about how this Approved Provider can help your company comply with the Principles in a simple and cost-effective manner.