Get Started: 4 Ways to Deliver Political Ad Transparency

Pricing Structure

The Political Ad Icon

There is no licensing fee but entities must complete the form on this page. Licensing the Political Ad icon is mandatory in order to participate in the optional Political Ads platform and registry program.

Five Ways to Display the Political Ad Logo and Marker in the US

AdMarker

(Not actual size: The actual size of each of these images is governed by the DAA Political Ad Icon & Ad Marker Creative Guidelines.)

 

The Political Ads Platform - For Icon Delivery and Registry (Beta)

The DAA Political Ads platform provides mechanisms for you to help satisfy various regulations and transparency programs for digital political advertising and associated registries, as well as comply with DAA Principles. Our goal is to help you adhere to requirements, meet ethics obligations, and provide transparency to voters.

New platform participants will receive a welcome kit with an introductory letter about how to create an account and start adding their disclosures. A dedicated Account Manager is available for ongoing support, especially for adding surveys into the information overlay that ad viewers see and to receive custom visual reporting. A dedicated technical resource also helps to ensure smooth and timely implementation.

Icon files, implementation guidelines, and all advanced features are included within the platform’s annual subscription fee.

PRICING

Use of the program’s platform is priced on a low-cost CPM cost structure, which is based on each, with registry fees also tied to use and storage requirements.  See current pricing.

Approved Provider

The Program has chosen an Approved Provider of compliance services for companies who use the Political Ad Icon. This Approved Providers' Assurance Platform has been endorsed and approved – but are not required to use – as a method for providing evidence of compliance. Currently, the following single company is an Approved Provider of compliance services for the Self-Regulatory Principles of Transparency & Accountability to Political Advertising:

Please visit TrustArc for more information about how this Approved Provider can help your company comply with the Principles in a simple and cost-effective manner.

 

  1. License the Political Ad Icon – This is free, subject to a licensing agreement.
  2. Participate on the Political Ads Platform (USA and/or Canada). This is a turnkey solution to enable vital disclosures are delivered on each and every digital and mobile political ad.
  3. Participate in the Canada version of the platform. We make it easy to do by alerting our Canada partners at Digital Advertising Alliance of Canada.
  4. Enable your own Political Ad Registry (USA and/or Canada) by using this functionality of the Political Ads Platform.

Use this form to get started on any or all of these four options.

The Political Ad icon serves as an immediate, simple, and intuitive tool for people to get information about the political ads covered by the Self-Regulatory Principles of Transparency & Accountability to Political Advertising. Under the DAA’s PoliticalAds Program, the Political Ad icon and/or wording should be used to provide clear, meaningful, and prominent notice that an ad is an express advocacy political advertisement for the election or defeat of a candidate for federal or certain statewide elected office.

Entities participating in the program may use the Political Ad Icon and the approved wording to represent adherence to DAA's Self-Regulatory Principles of Transparency & Accountability to Political Advertising. They may also elect to participate on the Political Ads icon-serving and registry platform – a turnkey program to enable such transparency, with the added benefit of advanced reporting, mapping, survey and database/registry capabilities.

What Will Happen Next

After submitting this form, upon review and qualification, you will receive an agreement where you will self-certify that your business is adhering to the DAA Principles of Transparency & Accountability to Political Advertising. Delivery and use of the creative guidelines as well as the icon and ad marker assets, and access to the Political Ads platform, is contingent upon the execution of this license agreement.

All fields are required.

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DAA Political Ads Program Licensing and Pricing

Political Ad Icon Licensing and Political Ads Program Pricing are based on your role in the advertising ecosystem.

  • Are you a single candidate or organization that runs digital ads?
  • Are you an agency or media provider with numerous political advertiser clients?
  • Are you a DSP that offers an in-house solution for transparency -- or plans to use AdChoices?
  • Are you a publisher or SSP that hosts political advertisements -- direct or programmatic -- on its sites/apps?

Pricing For American Clients (USD) | Political Ad Icon License Only

Subject to Licensing Agreement
Organization Type Icon Licensing Fee
Single candidate or organization, Company with multiple clients (DSP, agency, consultant, etc.); Company with multiple clients (DSP, agency, consultant, etc.); Company, platform or publisher that integrates with API solution $0

Pricing For American Clients (USD) | Political Ads Icon-Serving Platform

Subject to Licensing Agreement and Icon-Serving Platform Addendum

Organization Type

Icon Licensing Fee

Platform Subscription Fee

CPM Usage Fee* (Billed Monthly or by Campaign by Participant’s Choice)

Single candidate or political organization

$0

$250 annually (includes onboarding training for staff, subsequent training as needed)

$0.25 CPM ($250 per 1 million impressions)

Company with multiple political clients (agency, consultant, publisher, SSP, etc.)

$0

$500 annually (includes onboarding training for staff, subsequent training as needed)

$0.25 CPM ($250 per 1 million impressions)

Company, DSP that integrates with DAA Platform

$0

$2,500 annually (includes 2 hours of onboarding training for staff, subsequent training as needed).

Upon integration, API and volume CPM discounts are available for DSPs, with monthly thresholds that exceed 1 million, 10 million, and 100 million impressions. Please contact us.

Company, DSP that builds an in-house solution

$0

Please alert us to your in-house solution enabling Political Ad icon and disclosure delivery.  We encourage you to learn about DAA’s custom platform as an alternative. A Licensing Agreement is required to use DAA’s icon-serving platform.

Upon integration, API and volume CPM discounts are available for DSPs, with monthly thresholds that exceed 1 million, 10 million, and 100 million impressions. Please contact us.

Pricing For American Clients (USD) | Political Ads Registry Platform

Subject to Licensing Agreement and Icon-Serving Platform Addendum

Organization Type

Registry Licensing Fee

Platform Subscription Fee

Monthly Program Fee****

Publisher or SSP $0 $0 annually (but does require a Political Ads ad registry license agreement) $0 (annual commitment)

Single candidate or political organization

$0

$250 annually (includes onboarding training for staff, subsequent training as needed). If you are also using the icon-serving platform, there is no additional charge.

$100 (60-month commitment)

Company with multiple political clients (agency, consultant, etc.)

$0

$500 annually (includes onboarding training for staff, subsequent training as needed). If you are also using the icon-serving platform, there is no additional charge.

$300 (60-month commitment)

Company, DSP that integrates with DAA Platform

$0

$2,500 annually (includes 2 hours of onboarding training for staff, subsequent training as needed).

Please contact us for customization information.

$1,500 (60-month commitment)

Company, DSP that builds an in-house registry.

$0

DAA’s registry keeps pace with changing state, federal and Canada law. We encourage you to learn about DAA’s custom platform as an alternative. A Licensing Agreement is required to use DAA’s registry platform.

Upon integration, API and volume CPM discounts are available for DSPs, with monthly thresholds that exceed 1 million, 10 million, and 100 million impressions. Please contact us.

*CPM usage fees can be billed by the campaign or on a monthly basis. This can be specified at the time of program registration, or subsequent to the initial invoice. The usage CPM for campaigns includes the tech that displays the icon inside your ads and builds the pop-up window with additional information to voters on a dedicated transparency page.

The platform also features survey capabilities and custom icon impression maps. Mapping services support in the DAA Political Ads Program is based on a minimum 1 million impression count per campaign at no extra charge. An a la carte charge can be arranged for impression counts of less than 1 million.

**Ad Registry usage is charged on an annual basis: $250 annually (for agencies and consultants), $500 annually (for publishers), and $15,000 (for demand-side platforms). (Some states require registries to be maintained for at least five years.) Additional hosting charges may apply if total usage exceeds 4 gigabytes a month.

USA: Contact trent@aboutads.info or chet@aboutads.info for details.

DAA Political Ads Program Licensing and Pricing

Political Ad Icon Licensing and Political Ads Program Pricing are based on your role in the advertising ecosystem.

  • Are you a single candidate or organization that runs digital ads?
  • Are you an agency or media provider with numerous political advertiser clients?
  • Are you an ad tech or publisher that builds an in-house solution for transparency?
  • Are you a DSP that can enable compliance via an API-delivered solution?

Pricing For American Clients (USD) | Political Ad Icon License Only

Subject to Licensing Agreement
Organization Type Icon Licensing Fee
Single candidate or organization, Company with multiple clients (DSP, agency, consultant, etc.); Company with multiple clients (DSP, agency, consultant, etc.); Company, platform or publisher that integrates with API solution $0

Pricing For American Clients (USD) | Political Ads Platform

USA: Contact trent@aboutads.info or chet@aboutads.info for details.

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