The Political Ad icon serves as an immediate, simple, and intuitive tool for people to get information about the political ads covered by the Self-Regulatory Principles of Transparency & Accountability to Political Advertising. Under the DAA’s PoliticalAds Program, the Political Ad icon and/or wording should be used to provide clear, meaningful, and prominent notice that an ad is an express advocacy political advertisement for the election or defeat of a candidate for federal or certain statewide elected office.
Entities participating in the program may use the Political Ad Icon and the approved wording to represent adherence to DAA's Self-Regulatory Principles of Transparency & Accountability to Political Advertising.
What Will Happen Next
After submitting this form, upon review and qualification, you will receive an agreement within 10 business days where you will self-certify that your business is adhering to the DAA Principles of Transparency & Accountability to Political Advertising. Delivery and use of the creative guidelines as well as the icon and ad marker assets is contingent upon the execution of this license agreement.
Approved Providers
The Program has chosen Approved Providers of compliance services for companies who use the Political Ad Icon. These Approved Providers' Assurance Platforms have been endorsed and approved – but are not required to use – as a method for providing evidence of compliance. Currently, the following companies are Approved Providers of compliance services for the Self-Regulatory Principles of Transparency & Accountability to Political Advertising:
Please visit Evidon and TrustArc for more information about how these Approved Providers can help your company comply with the Principles in a simple and cost-effective manner.
Political Ad Icon Registration
To begin the registration process, please complete the form below. We will send you an email with the license agreement for your consideration and electronic signature. You can preview the agreement here. There is no licensing fee.
All fields are required.