Resources for Political Campaigns & Advertising Agencies
Application of the DAA Principles of Transparency & Accountability to Political Advertising
This Application of the Self-Regulatory Principles of Transparency & Accountability to Political Advertising explains how the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles of Transparency and Accountability apply to certain online digital political advertising. This guidance responds to the growing use of digital advertising platforms and technologies to reach potential audiences with political advertising and creates new tools to provide greater transparency and accountability to such emerging practices.
The Political Ads Program components are discussed at length, including the in-ad transparency tool that is included as part of program participation.