Resources for Political Campaigns & Advertising Agencies

Application of the DAA Principles of Transparency & Accountability to Political Advertising

This Application of the Self-Regulatory Principles of Transparency & Accountability to Political Advertising explains how the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles of Transparency and Accountability apply to certain online digital political advertising. This guidance responds to the growing use of digital advertising platforms and technologies to reach potential audiences with political advertising and creates new tools to provide greater transparency and accountability to such emerging practices.

DAA Political Ad Icon & Ad Marker Creative Guidelines

The Digital Advertising Alliance’s (DAA) Political Ad icon and associated ad marker is the visual representation of a link presented to users to learn more about the political ad they are currently viewing. Consistent and proper usage of the Political Ad icon and ad marker will reinforce the application of consumer-friendly standards for transparency across the Internet. Samples of the DAA "Political Ad" Icon and "Paid for by" Markers also are available here


The Political Ads Program components are discussed at length, including the in-ad transparency tool that is included as part of program participation.




Digital Political Ads, State Disclosures and New Vote for Transparency (May 2022)

Duration: 60mins

In this webinar, you will:

  • Understand the pitfalls of state digital advertising;
  • Know the digital criteria that state regulators are looking to include;
  • Learn how to integrate DAA Political Ad icon disclosure and in-ad notices;
  • See how DSPs can adapt and deliver the same Political Ad Icon and disclosures;
  • Map ad impressions for campaign transparency by jurisdiction, and establishing a public inventory for digital political ads served.
We examine the capabilities and our unique role as an industry to extend transparency to voters. We need all of you to help us increase transparency in digital political advertising -- this and every Election Cycle going forward.


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