Resources for Political Campaigns & Advertising Agencies

Application of the DAA Principles of Transparency & Accountability to Political Advertising

This Application of the Self-Regulatory Principles of Transparency & Accountability to Political Advertising explains how the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles of Transparency and Accountability apply to certain online digital political advertising. This guidance responds to the growing use of digital advertising platforms and technologies to reach potential audiences with political advertising and creates new tools to provide greater transparency and accountability to such emerging practices.

DAA Political Ad Icon & Ad Marker Creative Guidelines

The Digital Advertising Alliance’s (DAA) Political Ad icon and associated ad marker is the visual representation of a link presented to users to learn more about the political ad they are currently viewing. Consistent and proper usage of the Political Ad icon and ad marker will reinforce the application of consumer-friendly standards for transparency across the Internet.


The Political Ads Program components are discussed at length, including the in-ad transparency tool that is included as part of program participation.


Upcoming Webinars

Third Week of May — Check Back Soon!

Duration: 60mins

Back to Top