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Sample Transparency Markers for US Political Ads in Accordance with DAA Principles

The DAA Political Ad Icon & Ad Marker Creative Guidelines V2.0 presents the most detailed guidance for display of the Political Ad icon and corresponding markers and interactive elements within its contents (published 2024).

This page offers sample examples which may be useful to campaigns, and their agency, consultant and programmatic/ad tech partners.

Display Ads | Popular Ad Sizes

Display Ad Using the Federal Election Commission (FEC) Adapted Disclaimer

Animation of FEC Adapted Disclaimer Enabled by DAA Principles

Video

 

Potential Connected Device (Streaming) Notice

 

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